Digital Marketing Specialist at Global Guard Insurance

About the job

An experienced, hands-on Digital Marketing Specialist is needed to lead our demand generation and marketing automation initiatives for a financial services company with multiple business lines in the United States.The RoleYour Responsibilities Will Include

  • Strategy, Branding & Value Proposition Development
  • Marketing Plans & Initiatives
  • Demand Generation & Marketing Automation Strategies
  • Client Journeys, Channels & Funnels
  • Budgets
  • Reporting & Analysis
  • Success Measurement (i.e. closed sales, gross revenue, net profit)
  • Design and build websites, landing pages, data capture forms, and other digital properties
  • Create targeted demand generation, lead nurturing & brand awareness
  • Build social media, viral marketing, affiliate marketing, inbound marketing, public relations, SEO, SEM, pay per click and other campaigns
  • Develop and create direct response marketing, lead scoring, lead ranking, lead routing, lead nurturing, demand generation, online sales funnel, marketing automation, and other campaigns
  • Design and manage CRM and digital marketing system automation buildout and campaign execution
  • Develop and create nurturing and drip campaigns, customer education programs, online webinars, customer retention programs, data and target list mining, list identification and management, other strategies and techniques
  • Drive the writing and creation of financial related content with a compelling marketing message and call to action; including, articles, blog posts, marketing pieces, breaking news and updates and related content
  • Marketing All Campaigns
  • Results Reporting
  • Marketing Calendar Management
  • Forecasting & Campaign goal setting
  • Marketing Program Refinement
  • CRM System Refinement
  • Budget Management
  • Reporting & Recommendations

Ideal ProfileSkills Required

  • Experience building digital marketing platforms and programs is mandatory
  • Ability to configure and align systems digital marketing programs with CRM systems is required.
  • Proficient use of Microsoft Excel, Word, Outlook, PowerPoint, Adobe Creative Suites, InDesign, Illustrator and Photoshop, WordPress, Optimize Press, HTML, Google, Bing, and Other Search Engines
  • Social Media, Audio & Video; including, posting, metatags, production, and editing
  • Ad Programs; including, Google, Bing, LinkedIn, Facebook
  • Effective verbal and listening communication skills
  • Strong interpersonal skills and proficiency in oral and written English
  • Some coding experience is highly desired
  • Problem Solving/Analysis/Recommendations
  • Financial marketing experience in a regulated industry (broker/dealer, registered investment advisor, banking or equivalent)
  • Flexibility, time management, and team player
  • Own work equipment (laptop or desktop PC) with WINDOWS Operating System (OS)
  • Stable internet connectivity
  • USB noise-canceling headset
  • Can start immediately and work in Pacific Standard Time (PST)

What’s on Offer?

  • Opportunity within a company with a solid track record of performance

$8,400/yr – $9,600/yr ·
Full-time · Entry level

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