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Job Description
- Support the marketing department’s initiatives with the planning, executing, and tracking of marketing programs such as social media, and content marketing
- Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports
- Brainstorm and develop ideas for creative marketing campaigns
- Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitiveness
- Conducting research to analyze competitive landscape, market trends and customer behavior and preparing reports by collecting, summarizing and analyzing data
- Make updates to website and social media content.
- Collaborate with the design department to produce promotional materials
- Continually seeking and researching new sources of prospective customers while providing recommendations to marketing and sales leadership